Almost three years ago I posted some packaging used for Nigger Boy Licorice. Back then I did not know much about this brand, only that they had their factory in Hawthorn Road Caulfield. Today I found out a little more, courtesy of the Museum Victoria website.

Nigger Boy Licorice was produced through the 1950s and 60s by the National Licorice Pty Ltd, a company in the USA with a branch in Caulfield, Victoria. The National Licorice company was formed in 1902 through the merger of Young and Smylie, S.V. & F.P. Schudder and H.W. Petherbridge companies in the USA. It was renamed Y&S Candies, Inc. in 1968 and since 1977 has become part of Hershey’s Foods. This advertisement represents one of many brands which used the word ‘Nigger’ to sell and promote products during the 1950s and 1960s. It demonstrates how African American stereotypes and slurs have been imported and reused in Australia.

The original posts can be found here, here and here.

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